METHOD > LISTENING > UNDERSTANDING > EXPECTATIONS > PICK CORE DOCUMENTS > AGENDA FOR NEXT MEETING.

PROJECT CONTEXT

1. Regarding our project, we propose two "brief and soon" meetings: this one (for the initial assessment) and a follow-up at the office in 2–3 days (for the recommended plan and presentation of solutions—the office is more convenient should any further questions arise). Does this approach make sense to you?

2. We help clients define an assessment—analyzing the situation and prescribing a solution. What is the main pain point you are currently experiencing, and what are your motivations, sense of urgency, and expectations regarding this project?  We are mindful of what you’ve told us, the potential opportunity before us, and your current stage of life; ultimately, this is a "people-to-people" business—as we say at KW. To set the initial context, we are sharing two resources that are important to us in this local area: the "DB Hot Report" and a local real estate market analysis, which help provide a general initial idea...

3. We’d like to get to know you better... In short, what has your life been like so far? Personal life, family, occupation, hobbies, dreams, and travels; where you work and what you do. Children—where do they go to school? Are in-laws involved? What do you appreciate most about the local area? What do you want to avoid? Regarding the project itself: Who is responsible—who are the owners? Who will sign the Promissory Contract (CPCV) and the final Deed?

4. Why did you decide to move or want to sell? What do you like and dislike? What are you looking for? And regarding the property type—what are the "must-haves"? Floor level, garage...? Timing—when? Where do you envision living / future neighborhoods?

5. Regarding buying and selling capacity: Do you need to sell in order to buy? Is there an existing mortgage? Financing—can we help? What are your available funds right now—if you found a property tomorrow?

Final Notes

• Summarize priorities... in short... is this correct?

• We really need the Property Tax Document ("Caderneta Predial") showing the floor areas and postal code so we can get a more precise idea of ​​the values. 

• Also is critical to visit the apartament / having plants and finishes documents to check material and actual conditions.

Shall we schedule the next meeting for the day after tomorrow at the office?

You can reach us now Whatsapp 👉 https://wa.me/351933083460 (DB)

SELLING PRIVATELY | NON-EXCLUSIVE | EXCLUSIVE MANDATE

What level of security and effectiveness are you looking For?  

Selling one's home is a complex life event with profound tax and legal implications. Just as you wouldn't perform heart surgery on yourself or go to court without a lawyer, selling your most valuable asset requires a professional assessment.

Step 1: The Solo Path (Selling privately)

Anyone can sell their home on their own. However, the typical result is a sale that takes much longer and yields a significantly lower net return for the owner.

1.      Risk of Mispricing: Without access to actual deed data from the last 24 months, the owner sets the price based on instinct.

2.      The lower transaction value or "OLX Effect": Much like on that platform, you attract buyers with lower purchasing power—people specifically looking for sellers without professional representation so they can drive the price down. It is proven that transactions value made by owners are 7 to 8% lower than by agencies. 

3.      Security and Time: You open your door to strangers without any screening or no qualification. You end up dedicating your personal time to viewings that often have no real prospect of a sale.

4.      Lack of Professional Preparation: A lack of experience in home staging, combined with amateur photography and copywriting, makes the property less appealing. Furthermore, legal and tax support is minimal. How can we ask personal information such "proven of funds"?

Step 2: The Confusion of Non-Exclusive Representation (Multiple agencies)

At this stage, the brokerage commission cost is exactly the same as with an exclusive mandate, yet the value delivered to the client differs vastly

1.      Addressing Preparation: The issue of lacking professional and technical preparation is resolved here. You benefit from expert advice, client attraction, and buyer qualification; however, you pay the same price for a service that is compromised by the following risks.

2.      Hiding the problem from the client: To prevent another agency from discovering the buyer, they do not market the property to the entire market. The number of buyers reached is lower; consequently, there is less competition regarding the price, and the owner’s profit is not maximized.

3.      Toxic Competition: Agencies work against each other rather than for your best interests. The first agency to bring a proposal will pressure you to accept quickly to avoid losing the sale to a competitor, regardless of whether the value is maximized for you.

4.      Lack of Investment: No one makes a serious investment in marketing because the property could be sold by another agency tomorrow. Consequently, the time it takes to sell the property drags on.

Step 3: The Expert Consultant (KW Believe Exclusive: Diogo Baldaque)

Here, I take on the role of your family doctor or defense attorney. My dedication is total because our commitment is mutual. Value service from last topic are enormous vs same price!

1.  Diagnosis and Life Goals: My focus is to question everything from the start. Being a professional means avoiding errors in the small steps, ensuring the solution fits the complexities of your home-selling project.

2.  Strategic investment and Operational Marketing: Rigorous differentiation to find the ideal buyer using around 20 advanced tools—analysis, outreach, and promotion—ensuring your property stands out from the rest. Instead of communicating with the client segments of just 2, 3, or 5 local agencies, we work with ALL 11,000 agencies in the national market, plus KW’s international network and its 3,000 consultants in Portugal. We are the second-largest agency in the market, and we want to showcase your property to the greatest possible number of potential buyers!

3.  Value Maximization: We define a price range that ensures the home actually sells while maximizing its value. With multiple interested parties drawn in by the strategy, final viewings and competition among buyers will drive the price up quickly—leveraging the property's quality to secure higher offers!

4.  Comprehensive Support: You gain access to real-time data on property transaction values ​​and to KW Believe’s full range of tax, legal, and negotiation expertise—with a total focus on resolving your needs and meeting your goals at this stage of your life.

A final question for you:

• Is the commission you pay me more important to you, or the net amount you receive in the end—ensuring efficiency throughout the complex process of selling your home?

With DB KW BELIEVE, we are the essential investment to ensure your project is resolved with maximum profit, total security, and the dedication a specialist owes their client! 

Can we begin the assessment of your home today?

The 7 Critical Selection Variables

1. Response Speed ​​to New Leads (SLA): The time elapsed between a potential buyer's inquiry and the initial phone contact. Speed wins businesses.

2. Listing-to-Sale Ratio (Stock-to-Sales Ratio): An elite consultant does not want a high volume of stagnant properties; they want dynamic inventory. We sell to boost numbers on property portals.

3. Depth of Local Market Knowledge (Local Authority): DB understands, in detail, the valuation differences between areas like Guia and Quinta da Marinha. Local authority is measured by the number of transactions successfully closed in the area.

4. Quality of Buyer Database (Pipeline): Before listing a property, DB possesses a database of qualified buyers for that specific market segment.

5. Premium Marketing Strategy (Visual and Digital): In Cascais, presentation is everything. DB produces media—such as video, professional photography, and home staging—that position the property at the forefront of international demand.

6. Retention and Referral Rate: The true test of competence. DB thrives on recommendations from the property owners that have previously served.

7. Top-Tier Negotiation Skills: The ability to keep the sale price as close as possible to the appraised value, while resisting constant pressure from buyers to lower margins.